Core Capabilities
1. Audience Intelligence
Precision-engineered insights built to understand humans, not just devices.
We don’t just define audiences — we decode behavior. Our audience intelligence engine unites behavioral, contextual, and lifestyle data to reveal who people are, what they care about, and where they move. From high-intent buyers and frequent travelers to affluent decision-makers and emerging consumers, we identify real people behind the signals, turning anonymized data into actionable intelligence.
2. Location & Mobility Intelligence
Where people go tells you more than what they click.
Our location data reveals human movement patterns in extraordinary detail. Through geofencing, dwell-time analysis, and telecom integrations, we identify who visits, who works, and who just passes through. From mall visitors to frequent cross-border travelers, we turn real-world mobility into competitive advantage — powering smarter retail, tourism, and urban growth strategies.
3. Affluence & Lifestyle Mapping
Because luxury isn’t a demographic — it’s a data signature.
Our affluence model layers behavioral and contextual signals — luxury content engagement, travel patterns, high-value purchases — to identify financial capability and lifestyle intent. From yacht enthusiasts to high-spending frequent flyers, we surface audiences defined by aspiration and access, not guesswork.
4. Data Enrichment & Attribute Expansion
Add depth, dimension, and velocity to your data ecosystem.
We enhance existing datasets with over 30+ enriched attributes spanning demographics, behavior, device type, app activity, and socio-economic signals. Each layer turns static data into living intelligence — enabling stronger segmentation, better personalization, and predictive accuracy across every channel.
5. Cross-Device & Identity Intelligence
The same person. Every screen. Every moment.
We unify digital identities across devices through advanced ID mapping, telecom signals, and IP-based intelligence. From smartphones to connected TVs, we connect every touchpoint of the customer journey — ensuring consistent, measurable visibility across online, offline, and in-home environments.
6. Lookalike & Predictive Modeling
Find tomorrow’s audience, today.
Using anonymized data and behavioral similarity modeling, we build precise lookalike audiences that mirror your best customers — not just demographically, but psychographically. Our predictive models spot hidden potential in new markets, guiding smarter prospecting and long-term growth.
7. Contextual Precision & Brand Alignment
Reach audiences in the right mindset — every time.
We go beyond keywords to analyze real digital environments — content categories, tone, and engagement depth — ensuring your brand shows up where relevance is highest. Whether it’s luxury travel, financial wellness, or family lifestyle, our contextual precision delivers impact without intrusion.
8. Data Hygiene & Compliance Architecture
Clean, compliant, and globally trusted.
Every data point we deliver is privacy-first, anonymized, and ethically sourced. We operate with uncompromising standards — excluding fraudulent MAIDs, VPNs, bots, and invalid traffic — ensuring maximum data integrity. And by being GDPR- and CCPA-compliant, we offer unparalleled clarity and compliance confidence across every activation.
9. Strategic Data Partnership
Beyond delivery — we co-create data outcomes.
We don’t just sell data. We engineer success stories. From private hospitals and fintech startups to luxury retailers and government boards, our team partners deeply with clients to shape strategy, design datasets, and align data intelligence with business impact. Every engagement is built for precision, transparency, and performance.
The AdPreference Edge
We see what others can’t. We measure what others miss. We predict what others hope for.
Our ecosystem isn’t about quantity — it’s about clarity. Every signal we collect, every model we train, and every audience we activate is built around one principle: data should move at the speed of human behavior.
From the streets of Johor Bahru to the towers of Singapore, from microloan startups to international universities — we turn billions of anonymized signals into market-shaping insight.