ADPrefrence (“ADPrefrence,” “we,” “our,” or “us”) provides data-driven consumer intelligence solutions. Our services rely on combining and analyzing data points such as location information, device characteristics, and online and offline identifiers to deliver audience insights and measurement tools. This Privacy Policy (“Policy”) explains what information we collect, how we use it, when we share it, and the options available to you. It applies to data we collect directly, data we obtain from third parties, and data generated by our analytics technology. It does not govern the independent practices of our clients or partners. 1. Information We Collect We gather several categories of information, collectively called Service Data: Identifiers and Technical Data •Device IDs (IDFA, AAID), browser identifiers, IP addresses, cookie data •Device type, operating system, carrier, app publisher, and network information Location and Movement Data •Geolocation points and patterns, if enabled by the device or app settings •Place classifications (e.g., business, residential, point of interest) Digital Interaction Data •Ad requests, impressions, clicks, referring pages, timestamps, and session events •Cross-site or cross-app interactions collected using cookies, SDKs, and pixels Inferred and Modeled Data •Behavioral segments, interest categories, demographic approximations •Aggregated visitation and trend metrics Directly Provided Data •Name, email address, or other information you voluntarily submit when contacting us Licensed Data from Partners •Hashed emails, hashed phone numbers, or other licensed attributes from data suppliers, with contractually required opt-in assurances 2. How We Use Data We process data for the following purposes: •Analytics and Reporting – measure campaign effectiveness, audience reach, and visitation trends •Audience Segmentation – build anonymized or pseudonymized profiles for marketing and research •Fraud and Abuse Prevention – detect invalid traffic, protect platform integrity •Product Development – improve existing services and develop new ones •Data Monetization – license aggregated and pseudonymized datasets to vetted customers and data marketplaces under strict usage agreements •Legal Compliance – respond to lawful requests and enforce contractual obligations We do not attempt to re-identify individuals from pseudonymized data and require our partners to adhere to the same principle. 3. Data Sharing and Sale We may share or sell Service Data in these contexts: •With Clients and Data Partners – to enable ad targeting, measurement, and analytics services •With Third-Party Marketplaces – under agreements restricting resale, re-identification, and unauthorized use •With Service Providers – for cloud hosting, security, and operational support under confidentiality commitments •For Legal Reasons – when required by law, subpoena, or to protect our rights •In Corporate Transactions – if ADPrefrence merges, is acquired, or transfers assets All recipients are contractually obligated to respect privacy controls and use data only for specified, legitimate purposes. 4. Individual Controls and Rights Even outside GDPR and CCPA, we provide meaningful privacy options: •Access – request a summary of data linked to your device or identifiers •Deletion – ask us to remove data associated with you, unless retention is legally required •Opt-Out of Sale or Targeted Ads – submit your device advertising ID via our [Opt-Out Form] to exclude it from data sales and interest-based advertising •Limit Processing – request restricted use of certain data categories Send requests to Office@Prefrence.co. We will verify identity using device or contact data and respond within 45 days. 5. Data Retention We keep data only as long as necessary: •Advertising IDs: deactivated for targeting after 120 days, retained for analytics up to 24 months (13 months in certain jurisdictions) •Aggregated analytics data: retained longer where legally permissible for research and benchmarking •Contact information: kept until inquiries are resolved or rights requests fulfilled 6. Data Security We apply industry-standard security controls: •TLS encryption for all data in transit •Server-side encryption for stored data •Role-based access controls and audit logging •Regular security reviews and monitoring No system is completely immune to risk, but we take extensive measures to protect against unauthorized access. 7. Global Data Processing We operate across multiple regions. Data may be processed outside your country of residence. Where required, we use contractual safeguards to maintain adequate protection. 8. Children’s Privacy Our services are not designed for individuals under 18. If we learn that we have collected such data, we delete it. 9. Updates to This Policy We may revise this Policy to reflect changes in law or practice. Significant changes will be posted on our website with the date of effect clearly stated.