Case Studies

National Airline

We helped a major international airline refine its traveler targeting using mobility and behavioral data. By analyzing patterns of both outbound Malaysian travelers and inbound tourists, we created actionable audience segments that improved targeting precision, media efficiency, and customer engagement.

Global Bank

We empowered a global financial institution to enrich its customer data platform (CDP) with mobility, behavioral, and contextual insights. This integration helped uncover audience intent, optimize product targeting, and enable smarter activation across financial product lines.

Global Winter Sports Event

Uncover how an international sports organization drove global awareness for an upcoming winter event by leveraging behavioral, location, and intent-based data. By identifying audiences interested in winter sports across 11 countries, we enabled the client to target high-potential fans and travelers, amplifying engagement where it mattered most.

Telecom Provider

Learn how a major Singapore-based telco identified and reached two high-value audience segments—gamers and new homeowners—using location, behavioral, and intent-based data. By combining real-world mobility signals with digital engagement insights, we enabled the telco to optimize its targeting strategy, improve media efficiency, and personalize its offers for key growth audiences.

B2B Brand

Understand how a global industrial safety technology firm identified and engaged B2B decision-makers using enriched device, IP, and contextual data. This enabled precise audience discovery and engagement for a niche market that traditional B2B targeting could not reach.

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E-commerce Brand

A leading e-commerce furniture brand in Singapore uncovered and engaged high-intent audiences during the nation’s biggest shopping season. By combining behavioral, contextual, and location data, we identified new homeowners, ergonomic shoppers, and competitive switchers—enabling the brand to stay top-of-mind and drive meaningful engagement through data-led precision.

Retail

A renowned Japanese jewelry brand—often regarded as “Japan’s Tiffany”—enhanced in-store engagement at its flagship location in Singapore. By combining intent, behavioral, and location data, we identified and targeted audiences most likely to purchase jewelry, such as newlyweds, couples celebrating milestones, and high-value mall visitors. The result: increased store sign-ups and measurable uplift in foot traffic.

Government

We partnered with a government tourism board to help them understand and engage audiences most likely to travel to Sarawak for a major music festival. By combining mobility data, travel intent signals, and behavioral insights, we identified key traveler segments—including frequent visitors, music enthusiasts, and fans of the performing artists—enabling more precise targeting and optimized tourism promotion efforts.

F&B

We helped a popular café brand in Taiwan attract both coffee lovers and young parents to its outlets and its booth at a major coffee convention. By combining behavioral, location, and temporal data, we identified key audiences—parents with young children, coffee enthusiasts, and lifestyle-driven consumers—enabling the café to increase foot traffic, brand engagement, and sales across multiple locations.

Energy

A leading Chinese petroleum brand leveraged AdPreference's data to drive awareness and engagement for the launch of four new petrol stations in Singapore. By leveraging behavioral, mobility, and intent data, we identified and reached verified drivers—from private vehicle owners to ride-hailing professionals—delivering precise audience insights that strengthened brand visibility and station traffic.​

Automotive

Dive into how we helped a leading Japanese car manufacturer boost awareness for a new vehicle launch and drive showroom visits across Singapore. Through intent, mobility, and IP-based audience intelligence, we identified high-potential car buyers—filtering out casual enthusiasts—to deliver precision targeting that enhanced visibility, engagement, and real-world showroom traffic.

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FMCG

Explore how a leading global FMCG brand raised product awareness and drove sales across its retail partners in Singapore through a data-driven audience strategy. By combining telco, mobility, and demographic intelligence—while enforcing strict anti-fraud protocols—we ensured that their campaigns reached verified Singapore residents, not transient or invalid traffic, delivering clean, high-quality exposure to genuine consumers.

Tech

We helped a growing fintech startup in Thailand expand its reach among low-income individuals seeking financial support. By combining behavioral intent data, mobility intelligence, and anonymized lookalike modeling, we identified both active loan seekers and previously untapped audiences—driving awareness for accessible microloan services across urban and rural Thailand.

Education

One of Australia’s largest and most prestigious universities approached us to identify and engage high-caliber prospective students in Australia and India. By combining intent, mobility, and household data signals, we pinpointed academically driven students and parents actively exploring higher education options—enabling more strategic outreach and stronger enrollment potential.

Real Estate

A leading Malaysian real estate developer identified and engaged affluent homebuyers in Malaysia and Singapore for a new luxury housing development in Johor Bahru. By combining contextual intent data, location intelligence, and telecom-based mobility insights, we connected the brand with verified property seekers and high-potential cross-border investors ready to explore premium real estate opportunities.

Healthcare

We empowered a premier private hospital in Singapore strengthen its position as Southeast Asia’s destination of choice for medical tourism. By combining mobility, intent, and affluence data, we identified high-net-worth individuals already traveling to Singapore for treatment, those actively considering medical visits, and new lookalike audiences with the financial means and behavioral traits aligned with private healthcare access.