Our Data
Why Choose AdPreference
Geospatial
AdPreference turns raw location data from 150+ countries into actionable, real-time insights that help businesses make smarter decisions at scale. Instead of working with fragmented or static datasets, you gain access to a global, unified view of how people move, interact, and engage—unlocking opportunities across markets and industries.
A retailer can use location data to identify high-footfall areas in new regions before opening a store, while a travel company can spot trending destinations and tailor promotions for peak seasons. Marketers can geo-fence airports or shopping districts to build precise audience segments, then retarget those travelers or shoppers with relevant offers across mobile, CTV, and digital channels. With coverage spanning 150+ countries, AdPreference ensures you have both the scale and the depth to run campaigns and analysis that are globally informed yet locally relevant.”
Unique, High-Quality Attribution
Enhance your datasets with AdPreference’s enriched signals to unlock a deeper, more complete view of your audiences. By layering in demographics, device details, app activity, and behavioral indicators, you move beyond surface-level information and gain the intelligence needed to build sharper strategies.
For instance, a streaming platform can enrich its subscriber data with intent signals to understand which categories interest their subscribers. A financial services provider could overlay behavioral indicators like geospatial data and device type to identify high-value prospects. Even retailers can benefit by combining demographics with mobility trends, making it easier to target the right shoppers at the right time. With AdPreference’s enriched signals, every dataset becomes more powerful—fueling smarter segmentation, stronger personalization, and measurable performance improvements.
Insights
We transform complex data into smart, ready-to-use segments that give you the advanced insights needed to connect with the right audience. Instead of navigating raw, unstructured signals, you get curated groups built around behaviors, demographics, devices, and intent—making it easier to activate precise campaigns.
E-commerce brands can leverage smart segments focused on intent signals to push personalized offers, while a travel company might target frequent flyers who regularly pass through specific airports. A media platform could reach sports enthusiasts who actively engage with related apps and content, ensuring ads land with relevance. By turning complexity into clarity, our smart segments save you time, reduce guesswork, and empower you to deliver campaigns that resonate and perform.
Privacy
We deliver 100% privacy-compliant data segments designed for today’s privacy-oriented world. Every dataset is built with transparency and responsibility at the core, ensuring that you can activate powerful audience insights without compromising user trust or regulatory compliance.
Brands can enrich their CRM records with anonymized behavioral attributes while staying aligned with regional privacy frameworks. Agencies can build precise audience segments for programmatic campaigns—confident that all identifiers are consent-based and fully compliant. Even platforms that operate across multiple markets can activate targeting strategies without fear of violating GDPR, CCPA, or other evolving regulations. With our privacy-first data, you don’t have to choose between compliance and performance—you get both.