Sports

Objective
The client aimed to increase awareness and engagement for a major international winter sports event. The challenge was to identify and reach people with genuine interest in winter activities and events across multiple markets—especially those who had shown both physical presence and digital intent related to winter sports.

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Data Strategy

1. Multi-Market Data Intelligence

   • We activated a global data framework covering 11 countries, capturing both mobility and digital intent signals related to winter sports.

   • This provided a unified view of where and how winter-sport enthusiasts were most active—both online and in real-world locations.

2. Location-Based Audience Identification

   • Using geospatial data, we pinpointed users who had recently visited ski resorts, winter parks, or alpine regions, validating their physical engagement with winter sports.

   • These mobility signals were combined with device-level identifiers to create accurate, event-relevant audience clusters.

3. Behavioral & Intent Signal Enrichment

   • Digital activity related to winter sports events, gear purchases, and related content consumption was analyzed to identify high-intent individuals.

   • Contextual and behavioral attributes were layered on to distinguish between casual browsers and committed enthusiasts.

4. Audience Prioritization & Activation

   • By scoring audiences based on engagement and proximity to winter-sport interests, we helped the client identify “low-hanging fruit” segments—those most likely to respond to event promotions.

   • These enriched audience profiles were then made available for activation across programmatic, social, and video platforms.

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Results

• Geographic Reach: Winter-sport audiences mapped across 11 international markets.

• High-Intent Segments: Verified users identified by mobility + digital intent signals.

• Improved Efficiency: Prioritized targeting of audiences most likely to engage, optimizing awareness spend.

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Impact
By combining real-world mobility data with online behavioral and intent signals, the client gained a precise understanding of winter-sport enthusiasts globally. This data-driven approach enabled efficient audience discovery, reduced media waste, and built early awareness ahead of one of the world’s largest winter sporting events.