Key Benefits
Access large scale, fully customizable data segments
High Volume Daily Events
With over 250 billion daily events processed, our data ecosystem captures a live, dynamic view of consumer behavior at an unprecedented scale. Every interaction—whether it’s an intent signal, a location signal, or a device activity—adds to a constantly refreshing stream of intelligence that ensures accuracy, depth, and real-time relevance.
This scale matters. The more events processed, the richer and more reliable the insights become. It means marketers can build highly precise audience segments, analysts can uncover behavioral trends with confidence, and platforms can optimize campaigns without worrying about data gaps or outdated signals. 250B daily events isn’t just a number—it’s the foundation for smarter decisions, stronger engagement, and measurable impact.
Enriched Data, Tailor-made Attributions
Our data enrichment processes transform raw information into actionable intelligence by layering in additional context such as demographics, device details, behaviors, and intent signals. This creates a more complete picture of your audience—helping you move beyond surface-level insights and unlock deeper segmentation, personalization, and targeting opportunities. With enriched datasets, you’re not just working with data—you’re working with sharper, more meaningful intelligence that fuels smarter strategies.
Alongside enrichment, our tailor-made attribution solutions ensure every campaign is measured against the outcomes that matter most to you. Instead of relying on one-size-fits-all models, we design attribution frameworks customized to your business goals—whether it’s understanding cross-device journeys, linking ad exposures to in-store visits, or tying media spend directly to conversions. Together, enrichment and bespoke attribution give you both the clarity and the confidence to optimize performance, maximize ROI, and make decisions backed by data you can trust.
Large Scale MAUs
With access to 2.4 billion monthly active users, our data foundation delivers both unmatched scale and diversity. This global reach ensures your campaigns are informed by real, consistent signals from billions of individuals engaging across devices, apps, and digital ecosystems every single month.
This kind of active user base matters because it brings representativeness and reliability. Whether you’re building audiences in niche verticals, analyzing consumer behavior in specific regions, or scaling campaigns across markets, 2.4B monthly active users provides the breadth to target effectively and the depth to uncover meaningful patterns. It’s not just scale—it’s actionable scale that drives precision, relevance, and measurable impact.
Global Data Coverage
Our global data coverage gives you the ability to understand and reach audiences no matter where they are. By capturing signals across regions, cultures, and markets, we deliver a truly comprehensive view of consumer behavior that reflects the diversity and scale of the connected world.
This breadth of coverage ensures campaigns are not limited by borders. Whether you’re launching a global product, tailoring strategies for emerging markets, or benchmarking consumer behavior across continents, our worldwide reach equips you with reliable, comparable insights at scale. With global data coverage, your strategies aren’t just informed—they’re future-ready, adaptable, and designed for impact in any market.